1. Who We Are
Exa Labs Ltd ("we," "our," "us") is a UK-based technology company building AI-powered workforce solutions for businesses. Our website, exalabs.ai, serves as both a corporate site and a demonstration platform for our AI operator technology.
We are committed to protecting your privacy and ensuring transparency in how we collect, use, and store your information.
Contact: anything@exalabs.ai
2. Information We Collect
We collect information in two main contexts:
2.1 Information You Provide Directly
- Contact & lead forms: name, email, company, phone number (if provided), and message content.
- AI demo voice agent:
- Name and company details (when asked during the conversation).
- Responses you give during the AI conversation.
- Email address (collected before starting the demo).
- Event or webinar registrations: name, email, company, job title.
- Support inquiries: details you share when contacting us for help.
2.2 Information Collected Automatically
- IP address, browser type, device type, operating system.
- Site usage data (pages viewed, time on site, navigation patterns).
- Referring website or campaign (if arriving via a link).
- Voice interaction metadata (conversation timestamps, session ID, technical logs).
3. How We Use Your Information
We use the data we collect to:
- Deliver and operate our website and AI demo.
- Process and respond to your inquiries.
- Qualify leads and follow up on potential business opportunities.
- Improve our website, AI models, and user experience.
- Analyse site performance and marketing effectiveness.
- Comply with legal obligations.
We do not sell your personal information to third parties.
4. AI Demo – Voice & Transcript Data
When you use the AI demo:
- Your voice input is processed in real-time by our AI provider to generate responses.
- A transcript of the conversation is stored securely for 30 days.
- The transcript may be reviewed by our team to qualify leads and improve our AI operators.
- We do not use your voice recordings for marketing without your explicit consent.
- You may request deletion of your conversation transcript at any time.
5. Legal Basis for Processing (UK GDPR)
We rely on the following lawful bases:
- Consent – when you opt-in to the AI demo, submit a form, or sign up for updates.
- Legitimate interest – for lead qualification, customer relationship management, and service improvement.
- Legal obligation – when we must process data to comply with applicable laws.
6. Data Sharing
We may share your information with:
- Service providers: AI model providers (e.g., OpenAI), hosting and storage services.
- Analytics providers: to monitor site performance and marketing.
- Legal authorities: if required by law or to protect our rights.
All third parties are contractually required to process data in compliance with applicable privacy laws.
7. Data Retention
- AI demo transcripts: 30 days unless deletion is requested sooner.
- Lead/contact details: up to 24 months to allow for follow-up.
- Analytics data: anonymised and retained for up to 24 months.
8. Your Rights
Under UK and EU data protection laws, you have the right to:
- Access your personal data.
- Correct inaccuracies.
- Request deletion.
- Restrict or object to processing.
- Request a copy of your data in a portable format.
Contact anything@exalabs.ai to exercise your rights.
10. International Data Transfers
Where data is processed outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms.
11. Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Effective Date."